Welcome to 28777 - Located in Spruce Pine, NC!

Spruce Pine is a little town found in the mountains of Western North Carolina.  The North Toe River runs right through it! 

Downtown Spruce Pine has two (count 'em, two!) Main Streets - Oak Avenue and Locust Street.  Once you get to hanging around here for awhile, you start to call them Upper Street and Lower Street, 'cuz well,  it just kinda makes sense.

Spruce Pine has also got some outlying "lunatic fringe" elements that aren't downtown.  Like Hwy 226 - that runs from downtown, past two shopping centers, the hardware store, the ABC store, the WalMart, and then deposits you right at the Visitors Center at the entrance to the Blue Ridge Parkway... at milepost 330.  And there's 19-E, (Siri will call it Nineteeny) which will take you West to Asheville or East to Boone.  This will be a great route for  daytrips - just as soon as the 4-lane gets finished up! (And it's getting closer by the day!)

Altogether, we make up 28777 - and we want folks to come see us!  From our eclectic collection of local restaurants to the beautiful art at Toe River Arts to the eclectic, one-of-a-kind specialty shops you can only find here in the mountains - we know you'll find a stellar experience to call your own.

Soon you will be able to take a look through our Business Directory and see how many reasons  we're sure you will love it too!

  • Mon, April 27, 2020 9:30 PM | Christy Hemenway (Administrator)

    Watch for this - coming in early May!   Players collect receipts from their social distancing take-out visits to our 28777 restaurants and win a cash prize!

    Restaurant Owners!   If you would like to participate, please call 828-756-3377 or email 28777business@gmail.com.

     -- Christy Hemenway

  • Tue, April 14, 2020 12:43 PM | Christy Hemenway (Administrator)

    A good sign…

    A good sign is a good thing for a small business.  It accomplishes the obvious:  It tells observers who you are, what you do or what you sell, maybe it also lets people know when you’re open.  A sign is a major piece of your business’ branding.  It often carries your logo, perhaps a slogan or tag line as well.  A good sign can drive good traffic into your store or brewery or restaurant or office. 

    But a good sign also tells another story.  A good sign says about its business: “We care.”   It says to its customers: “You matter, and we want you to come here.”  It announces to the world: “This is what we stand for, and this is the attitude we want to convey.”  It’s a beautiful way to make a statement about who you are, what you are about, and what you have to offer. 

    A good sign is particularly important in areas where many businesses are competing for tourists’ attention.   It’s helps snag the person who is in that “vacation brain” mindset – looking for new and different experiences, for things outside the every-day course of their life, for places to go and things to see that they otherwise would not encounter.

    Why not take advantage of such a simple way to make such a bold statement?   An attractive, well thought out sign is your calling card to your customer.  Someone who may have never met you or your business before can be drawn in and become a life-long advocate for your business.


    On the flip side, of course, a poorly-maintained, confusing, or inaccurate sign says all the opposite things.  It definitely sends the wrong message: “Don’t come here.”  “We don’t care.”  “We don’t take care of things.”  People may even conclude that you aren’t open for business – if they don’t see any “signs of life.”

    Your sign can go a long way toward announcing your status to first-time customers who may be on the prowl and interested in what you have to offer.  Take a look at your sign.  I mean, take a good hard look at it, through the eyes of a stranger.  Pretend that you are someone who hasn’t looked at that sign every day for years.  Is it clean and bright?  Is it standing upright, straight and proud?  If it’s lit – are all the lights on?  Are the letters clear, and big enough to read?  Are they all there?  Does it say what you mean to convey?  If it gives your hours, are those really still your hours? 

    If you are a seasonal business, you can take advantage of your sign year-round, making it an opportunity to thank your customers for a good past season, and anticipate the next with a welcoming message.  How about “Thanks for a great summer, see you in April?”  Your sign can continue to proudly carry your statement to the world, even when you aren’t open, maybe when you aren’t even in the mountains.

    Check out our Wall of Fame for some great examples of good signage here in 28777. And if you've got a great sign - let us know and we'll post it on the Wall of Fame and tell the world:  "Here's YOUR sign!" 

Let's do business together!

Businesses, building owners, and enthusiastic citizens in the 28777 zip code are working together to promote our common interest - good business in and around Spruce Pine, NC!

Join us

"28777" is a registered North Carolina Nonprofit  Corporation.

Our application for IRS 501(c)(3) status is pending.  A copy is available here. For information about contributions to charitable organizations with pending applications, click here.

Powered by Wild Apricot Membership Software